I’m currently the Director of Product Marketing for a really cool digital media company called Spiceworks in Austin, TX. I get to do to a lot of the things I’m passionate about like help develop relationships with media agencies and give large public speaking presentations. Working with people is one of my greatest strengths, whether it’s strategizing with the exec team, giving sales training presentations or working one-on-one with a coworker solve a problem. Helping people and companies succeed is what I enjoy most about my career.
Outside of work, my passions include running (like half marathons and Ragnar races), traveling to other countries, trying new restaurants and spending time with family.
Director of Product Marketing
Spiceworks - Austin, TX - 09/2016-Present
Digital media company focused on connecting IT solution providers with B2B tech buyers.
Responsible for pricing analysis & rate card setting across product portfolio of over 60 products spanning 5 product lines (display, email, digital events, content & research).
Develop and launch core advertiser value and individual product line positioning.
Design and perform 20+ sales training sessions to advance internal knowledge of digital media ecosystem.
Help secure 35% of annual goal pre-booked before the fiscal year began by developing dynamic pricing model & solution-based framework to incentivize large deals.
Lift sales 100% year over year by re-launching audience extension product line with renewed sales training and positioning.
Repackaged display products, decreasing product line from 10 to 3 high-performing products to simplifying buying and selling.
Launch new reporting standards to clearly communicate client value and provide recommendations and insights.
Kittyo - NYC - 08/2014-Present
A consumer electronics start-up focusing on virtual pet interaction enabled by IoT.
Advise the Founder and CEO regarding investor and customer communication strategies.
Generated 3,000 pre-orders by developing marketing plan and outlining pre- and post launch strategies.
Manage the kittyo.com website, email communications and digital advertising including Facebook and Instagram ads, Google PPC and display re-targeting via AdRoll.
Director of Product Marketing
Eyeview - NYC - 05/2015-08/2016
Video marketing tech company delivering 1-to-1 experiences motivating people to action.
Collaborated with the CEO & VP of Product Marketing to create solid positioning for the company, including full re-branding in 2016. Developed content to clearly and simply articulate tech-driven solutions by removing tech-talk and speaking in simple business terms. Content included: case studies, product sheets, presentations, website content, research reports, white papers, etc.
Trained sales and operations teams on new tech solutions like contextualizing objectives of our clients, outlining technical elements and conveying a simplified value proposition.
Worked with multiple client-facing teams to generate templated materials ensuring a consistent branded experience across client journey. Materials included initial marketing touchpoints, first pitch, RFP, in-flight communications, wrap-up reports and insights.
Director of Marketing
Hall & Partners - NYC - 08/2013-05/2015
London-based brand research agency advising Fortune 500 companies how to build meaningful relationships with consumers. Part of the Omnicom family of agencies.
Directed visualization team of 5 designers who enhanced brand storytelling through infographics, illustrations and video. Launched and grew new products and divisions, such as the multi-cultural division, which generated $1.2 million in business in its 1st year.
Led all digital marketing activities including marketing automation, website, digital advertising & social media.
Managed content marketing initiatives incl. bi-annual magazine, quarterly e-newsletter, research reports, company blog, webinar series, conf. presentations & private events.
Associate Director of Marketing
ResearchNow (e-Rewards Inc.) - NYC & London - 01/2007-02/2013
Privately owned, digital data collection company serving over 5,000 clients globally.
Directed team of 5 marketing specialists & internal creative studio of 5 designers to develop sales collateral, email campaigns, digital & print ads, online video, events and specialized mail-to-web campaigns.
Managed multiple brands under the e-Rewards, Inc. corporate umbrella, consisting of Research Now, Conversition, Peanut Labs and Research Now Mobile.
Built solid platforms for thought leadership, prospecting and marketing communications. Leveraged cross-company synergies to maximize spend and impact.
Represented the Americas in a global committee responsible for the successful re-branding of the company as the result of an international merger.
Relocated to London in 2011 to train team of 6 on marketing processes and tools.
American Ironhorse Motorcycle Company - Dallas, TX - 10/2005-01/2007
Coordinated the creation and distribution of sales collateral to over 100 motorcycle dealerships in the US and Canada.
Strategy & Planning- Brand management, annual strategy & planning, budgeting, goal setting, pricing, packaging, positioning, go-to-market strategy
Digital Advertising- A/B testing, SEM, SEO, Facebook, LinkedIn, Google Adwords, programmatic display & video
Leadership- team building, mentorship, hiring, agency sourcing/managing, training
Content Marketing- editorial strategy, graphic design, infographics, blog writing, presentation design, event management
Digital Marketing software- Mailchimp, Act-on, Marketo, MyEmma, Sitecore CMS, Wordpress, Dreamweaver, HTML, CSS, Google Analytics
Software- Salesforce.com, MS Dynamics, Microsoft Office Suite, Adobe Suite, Basecamp, Pivotal Tracker, Trello, Jira
2012 - 1st place (out of 1500) “Big Idea Competition”
2011 - 1st place (out of 1500) “Big Idea Competition”
Bachelors of Business Administration: Marketing
University of North Texas
A.A.S. Animation, Art & Design
Art Institute of Dallas
Career Development Workshops
Webcredible: UX Fundamentals
280 Group: Optimal Product Management & Product Marketing
BlessingWhite Leadership Dev: Managing Successful Teams
The Writers: Storytelling Workshop